Ryan Chouinard

Here's a question worth asking before you touch a single wall: would you want to sit across from this all day? Because that's what branding an office really comes down to. Not how it photographs for the website, but how it feels at nine in the morning on a Tuesday when someone's just trying to get through their inbox. Too many offices get this backwards. The logo goes up in the lobby, then again in the hallway, then again above the kitchen, then once more just in case anyone missed it the...

You've got a wall. It's blank. And every time you walk past it, you think, "I really need to do something about that," then get pulled into whatever's actually on fire that day. Sound familiar? The problem with putting it off: that wall is talking whether you plan it or not. Right now, it's telling everyone who walks in that the space got finished in a hurry. That's not the message you want your customers or staff to pick up on. That's why wall printing in New Hampshire is getting popular....

A few years ago, most businesses treated their walls as an afterthought, something to paint beige and forget about. That's not the case anymore. Even stairwells are a part of how a company introduces itself before anyone says a word, and Reception areas and hallways now seem like the most popular places to be seen. At Upright Images, we have witnessed this transformation firsthand, with companies wishing their premises to be "theirs, rather than a rented shell with a logo stuck by the door....